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Showing posts with the label web design

Best of 2014 Australian Markets Directory

The Best Blogs from 2014 at the  Australian Markets Directory 1 - Stallholder and Markets Australia Finding the best local handmade arts and crafts in #Australia for online shopping is always a challenge - often the best local artisans are not easily found in search.  For sure you can visit the markets yourself and make the face to face connection, but what if you are looking for a particular gift idea online? Here's our suggestions for local handmade crafters who are growth hacking their way to the top with some really inspired designs and marketing. A really insightful post covering a few detailed interviews with markets and artisan #handmade artists. 2 - Blogs for Handmade Australia Just featured a local Market I visited over the weekend and noted how it has a popular, regularly updated blog - but none of the stallholders have taken the time to comment or join in the conversation online.  This is a big missed opportunity and is room for growth - each exhibit...

Building a Handmade Business Website

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Building your Handmade business website is one of the most rewarding and inspirational things you can undertake for your business. This Spring Offer is ideally suited to those with a handmade product range looking to make the most fro online shopping or those in need of a website rescue. Find Handmade I have just launched a new promotion at Find Handmade offering three select spots for a strictly limited release in time for the Christmas rush period. You can take advantage of this offer by joining the handmade community at Find handmade .

Stallholder and Markets Australia

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Finding an authentic Stallholder at the Local Markets Finding the best local handmade arts and crafts in Australia for online shopping is always a challenge - often the best local artisans are not easily found in search.  For sure you can visit the markets yourself and make the face to face connection, but what if you are looking for a particular gift idea online ? Here's our suggestions for local handmade crafters who are growth hacking their way to the top with some really inspired designs and marketing. Charlie Middleton The Charlie Middleton line is simple, minus the bling decorations of chasing temporary trends, but instead just presenting well designed handmade leather goods. Ben says that using quality materials and processes is what people are looking for. As for getting meaningful feedback and having the opportunity to test new products-- it is as much a demanding task to know who to listen to-- as it is to make it when you have a good thing. Ben oper...

Blogs for Handmade Australia

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Blogs for Handmade Markets Just featured a local Market I visited over the weekend and noted how it has a popular, regularly updated blog - but none of the stallholders have taken the time to comment or join in the conversation online.  This is a big missed opportunity and is room for growth - each exhibitor at the market could take a few minutes and post their updates and social media profiles to the blog. Handmade is all about making connections and fostering relationships Keeping in touch is so important in the #handmade community and neglecting perfect opportunities like this are not helping your stall get found.  If you need help or advice on blog commenting , you can read an informative article at #findhandmade.com.au - it's really not as hard as you might imagine.   Australia's Stallholder Database Sharing the #Stallholder guide to the markets in Australia so you can take control of your own seo and make an impact in converting people searching o...

Featured Original Handmade Artisans

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Just sharing a delightful recent interview we taped with Toby and Rosie Skincare and Cosmetics - a funky duo of Sydney based handmade entrepreneurs who are making their own skincare and cosmetics line.  It was a real pleasure to get the low down on being a stallholder within this niche . Toby and Rosie Natural Organics Toby, proudly calling himself a hippie at heart, initially made a body butter and as is often the case – it was soon sought out by family and friends and before long he was making larger batch sizes to meet demand.  Combining this with a love of natural, authentic ingredients and Toby and Rosie was born – not before meeting Rosie in her native Guatemala and launching back in Sydney. Toby manages everything about the brand – from product research to marketing to their online shopping website – he is a firm believer in minimizing external costs and having complete creative control over the brand.  Trying to find a space for Toby and Rosie ...

Find Handmade in Australia

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Handmade Cake Stands using upcycled plates and saucers This could be the start of something beautiful - or it could be a confusing mess - so let people know who you are as succinctly and to the point as possible. Here's some suggestions from findhandmade.com.au Be Honest about Yourself In the handmade sector people love quirky- right? It's part of the reason we're all here looking for something a bit left field and not traipsing up and down the aisles at target. So be yourself and just tell your story – chances are what you do will be quite distinctive and set you apart from even the closest competitor in your niche. Be a bit generic about some specifics so they can't totally stalk your whole previous life, but don't overly dress it up. Your story is original, unique and authentic just by being yours. Keep it Simple We're all proud of some achievements – but keeping it short and to the point is what we are all about here. Mention the keywords of w...

Landing Page Hints and Tips

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Does your landing page convert visitors into customers? Getting your landing page right can be a great way to funnel potential buyers into your sales channel. The landing page acts as a gateway to the rest of your website, and customers who click through expect similar content and offers as was promised if they did indeed follow the link.  So always under promise and over deliver - people are shrewd and impatient with their time, so meaningful follow through is what is expected. * A strong call to action is essential to prompt the visitor into committing to the sale and following through with an order. *  Surround your sales pitch with quality relevant content that is freely available for the customer to access and hence gain some instant "value" or return on investment just by visiting your website. *  Capturing the buyers email address at any point in the buying cycle is worthwhile in that visitors who have previously shown an interest in your products wil...

Your Online Presence

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1.  Have you got a web presence already?  You might have a blog or a Facebook page – that is great, and can be a launching pad for an online store with ecommerce functionality.  If you don’t have a web presence, get started today by going over to blogspot.com and registering a blog in your niche.  It’s relatively straightforward and there are a multitude of tools, tutorials and support forums available to help. 2.  Once you have a web presence, fill out your landing page with relevant content – that means get busy writing a meaningful and honest About Us page for starters.  This way, potential customers can see what you’re all about and tell where your passion and enthusiasm for your niche shows.  Include images, video, testimonials – anything that relates to your market stall and what you are about.  This gives the search engines something to find when people go searching for your brand online.

Designing Your Website

A mind map is incredibly useful for constructing a new website, with multiple uses, layers and different landing pages focused on specific demographics.  With the freedom and flexibility of three dimensional mind maps available, you can literally drill down to the finest detail of what content is available on your site.  At Newcastle Digital we encourage multiple attempts at designing exactly what you have in mind – hence the love of mind maps!  Whilst your business could probably work with a five page site, it is simple work to expand to cover your target customers with some unique landing pages.  So for example you best spending customers are 30-45 year old women – we can create a landing page unique to this demographic with special offers to convert visitors into customers.

Australian Markets Directory: Markets Expansion

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Regional Directories actually add to your online presence Australian Markets Directory: Markets Expansion : Markets Farmers Expansion Like all markets, growing your production is a steady process. Seasonal Conditions alone each year impacts heavil...

Newcastle Web Guru

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Newcastle Web Guru Awesome results for dedicated search engine optimization.  Follow our progress as we scale the heights and deliver sustained organic results for your business and get your genuine, authentic content out there.