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Blogs for Handmade Markets Just featured a local Market I visited over the weekend and noted how it has a popular, regularly updated blog - but none of the stallholders have taken the time to comment or join in the conversation online.  This is a big missed opportunity and is room for growth - each exhibitor at the market could take a few minutes and post their updates and social media profiles to the blog. Handmade is all about making connections and fostering relationships Keeping in touch is so important in the #handmade community and neglecting perfect opportunities like this are not helping your stall get found.  If you need help or advice on blog commenting , you can read an informative article at #findhandmade.com.au - it's really not as hard as you might imagine.   Australia's Stallholder Database Sharing the #Stallholder guide to the markets in Australia so you can take control of your own seo and make an impact in converting people searching o...

Just sharing a delightful recent interview we taped with Toby and Rosie Skincare and Cosmetics - a funky duo of Sydney based handmade entrepreneurs who are making their own skincare and cosmetics line.  It was a real pleasure to get the low down on being a stallholder within this niche . Toby and Rosie Natural Organics Toby, proudly calling himself a hippie at heart, initially made a body butter and as is often the case – it was soon sought out by family and friends and before long he was making larger batch sizes to meet demand.  Combining this with a love of natural, authentic ingredients and Toby and Rosie was born – not before meeting Rosie in her native Guatemala and launching back in Sydney. Toby manages everything about the brand – from product research to marketing to their online shopping website – he is a firm believer in minimizing external costs and having complete creative control over the brand.  Trying to find a space for Toby and Rosie ...

Fresh Fruit Baskets in original wicker basket for delivery in time for Christmas - at this time of year we are overflowing with business so you can be assured your order will be filled with simply the most delicious fruit straight from the markets. We individually hand wrap each fruit arrangement so it is presentation perfect for delivery to your home or place of business. When we hand pack your fruit basket it is to the highest possible design standards as certified by the Australia Fruit Basket Association It is a point of difference that we offer pineapples in every single fruit basket we do - you will find some affiliate programs do not encourage this.  Choosing a regional local supplier for you fruit baskets like Hunter Valley Hampers ensures your whole dollar amount goes towards your fruit basket - be wary of ordering a fruit basket from say Brisbane to be delivered in Adelaide - you will lose a substantial commission and your exact fruit basket at delivery wil...

Account Creation There are not many variables that can be modified to dramatically increase retention of visitors and convert a visitor into a customer like not requiring account creation. When you force visitors to create an account and verify their email address prior to placing an order, you create an opportunity for the visitor to step out of the buying funnel and leave your site altogether. This means you have lost a potential customer simply by requiring account creation. We have seen dramatic increases in conversion simply by removing the account creation step. People who are ready to buy see email confirmation as unnecessary and will look elsewhere. Limit the steps and clicks between the visitor deciding to buy and actually carrying through with the order and you get an increase in sales. If you must have account creation, make it a natural part of the buying process that occurs simultaneously with placing an order – this way you get the sale and the account created wi...

1.  Have you got a web presence already?  You might have a blog or a Facebook page – that is great, and can be a launching pad for an online store with ecommerce functionality.  If you don’t have a web presence, get started today by going over to blogspot.com and registering a blog in your niche.  It’s relatively straightforward and there are a multitude of tools, tutorials and support forums available to help. 2.  Once you have a web presence, fill out your landing page with relevant content – that means get busy writing a meaningful and honest About Us page for starters.  This way, potential customers can see what you’re all about and tell where your passion and enthusiasm for your niche shows.  Include images, video, testimonials – anything that relates to your market stall and what you are about.  This gives the search engines something to find when people go searching for your brand online.

A mind map is incredibly useful for constructing a new website, with multiple uses, layers and different landing pages focused on specific demographics.  With the freedom and flexibility of three dimensional mind maps available, you can literally drill down to the finest detail of what content is available on your site.  At Newcastle Digital we encourage multiple attempts at designing exactly what you have in mind – hence the love of mind maps!  Whilst your business could probably work with a five page site, it is simple work to expand to cover your target customers with some unique landing pages.  So for example you best spending customers are 30-45 year old women – we can create a landing page unique to this demographic with special offers to convert visitors into customers.

How Well Does the Markets Directory Work? One thing we all know is that people expect a lot from their paid advertising.  What with social media offering a great way to get your message out there, why would you put your trust in an online directory, and most importantly, what will listing in the Markets Directory actually do for my business? I know you want exceptional results instantly with little or no effort at incredibly low cost – but that’s not achievable in the real world realistically.  So here’s what we can offer. I thought the best way to demonstrate this is to list your market stall in real time and let you see for yourself over time how many visitors and how much traffic you get to your site.  But that is too slow, so the next best thing is to reach out and explain that inbound links to your site, from authoritative, on-topic sites (like the Markets Directory) offer impressive value from search engines. Popular Niche Sites suit Directories How can I...

Newcastle Web Guru Awesome results for dedicated search engine optimization.  Follow our progress as we scale the heights and deliver sustained organic results for your business and get your genuine, authentic content out there.