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Showing posts with the label local

Stallholder and Markets Australia

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Finding an authentic Stallholder at the Local Markets Finding the best local handmade arts and crafts in Australia for online shopping is always a challenge - often the best local artisans are not easily found in search.  For sure you can visit the markets yourself and make the face to face connection, but what if you are looking for a particular gift idea online ? Here's our suggestions for local handmade crafters who are growth hacking their way to the top with some really inspired designs and marketing. Charlie Middleton The Charlie Middleton line is simple, minus the bling decorations of chasing temporary trends, but instead just presenting well designed handmade leather goods. Ben says that using quality materials and processes is what people are looking for. As for getting meaningful feedback and having the opportunity to test new products-- it is as much a demanding task to know who to listen to-- as it is to make it when you have a good thing. Ben oper...

Milly Molly Mandy Handmade

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With a gorgeous handmade range like this! The products at Milly Molly Mandy are all designed, cut and handmade by Shannon and you can sense the real innocence in the eyes of the soft toys – something that engages with customers instantly. The stall layout is relaxed and inviting, with soft tones and products displayed like they are arranged in a child’s bedroom.  I could feel the quality of the fabric and the balance of the stuffing – and it is no accident that these toys are sold as heirloom quality. Every stallholder I meet at the markets has her own story, and Shannon Marshall shares her personal journey touching on her creative evolution as a #handmade #artisan to balancing motherhood and a thriving home business. Read the full story at Australia's Home of Handmade.

Featured Original Handmade Artisans

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Just sharing a delightful recent interview we taped with Toby and Rosie Skincare and Cosmetics - a funky duo of Sydney based handmade entrepreneurs who are making their own skincare and cosmetics line.  It was a real pleasure to get the low down on being a stallholder within this niche . Toby and Rosie Natural Organics Toby, proudly calling himself a hippie at heart, initially made a body butter and as is often the case – it was soon sought out by family and friends and before long he was making larger batch sizes to meet demand.  Combining this with a love of natural, authentic ingredients and Toby and Rosie was born – not before meeting Rosie in her native Guatemala and launching back in Sydney. Toby manages everything about the brand – from product research to marketing to their online shopping website – he is a firm believer in minimizing external costs and having complete creative control over the brand.  Trying to find a space for Toby and Rosie ...

Find Handmade in Australia

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Handmade Cake Stands using upcycled plates and saucers This could be the start of something beautiful - or it could be a confusing mess - so let people know who you are as succinctly and to the point as possible. Here's some suggestions from findhandmade.com.au Be Honest about Yourself In the handmade sector people love quirky- right? It's part of the reason we're all here looking for something a bit left field and not traipsing up and down the aisles at target. So be yourself and just tell your story – chances are what you do will be quite distinctive and set you apart from even the closest competitor in your niche. Be a bit generic about some specifics so they can't totally stalk your whole previous life, but don't overly dress it up. Your story is original, unique and authentic just by being yours. Keep it Simple We're all proud of some achievements – but keeping it short and to the point is what we are all about here. Mention the keywords of w...

Fruit Baskets Delivered

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Fresh Fruit Baskets in original wicker basket for delivery in time for Christmas - at this time of year we are overflowing with business so you can be assured your order will be filled with simply the most delicious fruit straight from the markets. We individually hand wrap each fruit arrangement so it is presentation perfect for delivery to your home or place of business. When we hand pack your fruit basket it is to the highest possible design standards as certified by the Australia Fruit Basket Association It is a point of difference that we offer pineapples in every single fruit basket we do - you will find some affiliate programs do not encourage this.  Choosing a regional local supplier for you fruit baskets like Hunter Valley Hampers ensures your whole dollar amount goes towards your fruit basket - be wary of ordering a fruit basket from say Brisbane to be delivered in Adelaide - you will lose a substantial commission and your exact fruit basket at delivery wil...

Handmade By Me Information

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Fabric and Fibre Crafts Markets Australia has a proud tradition of self reliance, ingenuity and getting things done - and this is what makes our local handmade scene so unique - even the most humble backyard enthusiast has the tenacity to keep producing handmade products of such amazing quality and creativity. Basically we are doing super good - woot! With such a deep pool of talented independent and emerging artists, designers and crafters, it is no wonder people are looking increasingly online for access to a reputable, trusted authority to share what the community offers.  And there is such a mish mash of sometimes questionable content out there, which is where the demand for a trusted and relevant directory sprang from. Just have a look at some of the handmade blogs out there, with detailed step by step instructions and amazing visual aids to assist you in getting your handmade design just right. "Handmade Designs feature the best of local - people, places a...

Stallholders Help Getting Found Online

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  Stallholders at Australian Markets Invited To Join our Directory!   W elcome to the world of being a stallholder at a Local Australian Marke t! Local Markets have taken off over the past decade as people like you seek to make a meaningful connection with place, process and product. No longer is it good enough to present food of questionable origin, or buy clothes produced in sweatshops and not feel as you are as much a part of the problem for supporting it with your purchase. P eople have wised up to the idea that wearing a new $4 shirt means someone, somewhere in the world, has had to work by hand on that item in appalling conditions for as low as $1 for a 14 hour day. Going to the markets offers you the opportunity to connect with the producer of the item, and buying from the markets acts directly in supporting the stallholder to continue her handmade work. W hat's more - you can interact directly with manufacturer or artist and perhaps order a custo...

Account Creation

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Account Creation There are not many variables that can be modified to dramatically increase retention of visitors and convert a visitor into a customer like not requiring account creation. When you force visitors to create an account and verify their email address prior to placing an order, you create an opportunity for the visitor to step out of the buying funnel and leave your site altogether. This means you have lost a potential customer simply by requiring account creation. We have seen dramatic increases in conversion simply by removing the account creation step. People who are ready to buy see email confirmation as unnecessary and will look elsewhere. Limit the steps and clicks between the visitor deciding to buy and actually carrying through with the order and you get an increase in sales. If you must have account creation, make it a natural part of the buying process that occurs simultaneously with placing an order – this way you get the sale and the account created wi...

Designing Your Website

A mind map is incredibly useful for constructing a new website, with multiple uses, layers and different landing pages focused on specific demographics.  With the freedom and flexibility of three dimensional mind maps available, you can literally drill down to the finest detail of what content is available on your site.  At Newcastle Digital we encourage multiple attempts at designing exactly what you have in mind – hence the love of mind maps!  Whilst your business could probably work with a five page site, it is simple work to expand to cover your target customers with some unique landing pages.  So for example you best spending customers are 30-45 year old women – we can create a landing page unique to this demographic with special offers to convert visitors into customers.

Australian Markets Directory: Markets Expansion

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Regional Directories actually add to your online presence Australian Markets Directory: Markets Expansion : Markets Farmers Expansion Like all markets, growing your production is a steady process. Seasonal Conditions alone each year impacts heavil...

Markets Expansion

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Markets Farmers Expansion Like all markets, growing your production is a steady process. Seasonal Conditions alone each year impacts heavily on both amount produced as well as overall vintage, that affects horticulture, aquaculture, across all farmers markets and local weekend business. No matter how good your practices and procedures, a poor quality harvest will severely limit your product potential. The cost of expansion is expensive and time consuming, although there are tremendous benefits across both health and local community by being involved. Local supply chains and delivery routes are established and the tentacles of the local fresh market spreads by face to face cross pollination. Key markets indicators suggest there is a strong growth in the localisation of food and food connections. The slow food movement, organic beliefs and wider understanding of permaculture is having a direct impact on the way people see food, and ultimately where they choose to buy...

Markets Directory Listing

How Online Directories help Search Engines Online directories work much like the old telephone directory, except the Australian markets Directory is a niche –specific resource – which means it carries serious weight with the search engines.  When the search engine spider crawls through the directory, it establishes links and paths through the sites listed and with the category specific keywords – so your site is seen as part of the larger whole.  This works great for getting your site seen in the right neighbourhood – alongside your competitors and fellow market stallholders.

Arts Markets

"If You Want To Create your own thriving market stall business and you are willing and able to put the time and energy into it, the possibilities literally are endless.  We get an amazing amount of feedback direct from our customers face to face – and honestly – there is nothing quite like that.  Being a market stall brings such immediate results from such a broad cross section of people.  With minimal investment of money, you have the potential to reach so many customers – but with an online listing in the Australian Artisan Markets Directory – we get the best of both worlds. The best advice I can give is to treat every customer like you would like to be treated – simple as that.  I know it sounds old school, but the saying still holds true – the customer is always right!”