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Showing posts from 2014

Best of 2014 Australian Markets Directory

The Best Blogs from 2014 at the  Australian Markets Directory

1 - Stallholder and Markets Australia
Finding the best local handmade arts and crafts in #Australia for online shopping is always a challenge - often the best local artisans are not easily found in search.  For sure you can visit the markets yourself and make the face to face connection, but what if you are looking for a particular gift idea online?

Here's our suggestions for local handmade crafters who are growth hacking their way to the top with some really inspired designs and marketing.

A really insightful post covering a few detailed interviews with markets and artisan #handmade artists.

2 - Blogs for Handmade Australia
Just featured a local Market I visited over the weekend and noted how it has a popular, regularly updated blog - but none of the stallholders have taken the time to comment or join in the conversation online. 

This is a big missed opportunity and is room for growth - each exhibitor at the market could…

Building a Handmade Business Website

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Building your Handmade business website is one of the most rewarding and inspirational things you can undertake for your business.

Find Handmade I have just launched a new promotion at Find Handmade offering three select spots for a strictly limited release in time for the Christmas rush period.

You can take advantage of this offer by joining the handmade community at Find handmade.

Stallholder and Markets Australia

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Finding the best local handmade arts and crafts in Australia for online shopping is always a challenge - often the best local artisans are not easily found in search.  For sure you can visit the markets yourself and make the face to face connection, but what if you are looking for a particular gift idea online?

Here's our suggestions for local handmade crafters who are growth hacking their way to the top with some really inspired designs and marketing.
Charlie Middleton
The Charlie Middleton line is simple, minus the bling decorations of chasing temporary trends, but instead just presenting well designed handmade leather goods. Ben says that using quality materials and processes is what people are looking for. As for getting meaningful feedback and having the opportunity to test new products-- it is as much a demanding task to know who to listen to-- as it is to make it when you have a good thing.

Ben operates from his Bondi studio weekdays and is out and about at markets most weeke…

Milly Molly Mandy Handmade

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The products at Milly Molly Mandy are all designed, cut and handmade by Shannon and you can sense the real innocence in the eyes of the soft toys – something that engages with customers instantly. The stall layout is relaxed and inviting, with soft tones and products displayed like they are arranged in a child’s bedroom.  I could feel the quality of the fabric and the balance of the stuffing – and it is no accident that these toys are sold as heirloom quality. Every stallholder I meet at the markets has her own story, and Shannon Marshall shares her personal journey touching on her creative evolution as a #handmade #artisan to balancing motherhood and a thriving home business.

Read the full story at Australia's Home of Handmade.


Blogs for Handmade Australia

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Blogs for Handmade Markets

Just featured a local Market I visited over the weekend and noted how it has a popular, regularly updated blog - but none of the stallholders have taken the time to comment or join in the conversation online.  This is a big missed opportunity and is room for growth - each exhibitor at the market could take a few minutes and post their updates and social media profiles to the blog.



Keeping in touch is so important in the #handmade community and neglecting perfect opportunities like this are not helping your stall get found.  If you need help or advice on blog commenting, you can read an informative article at #findhandmade.com.au - it's really not as hard as you might imagine.


Sharing the #Stallholder guide to the markets in Australia so you can take control of your own seo and make an impact in converting people searching online to actually find your website and buy from you.

Featured Original Handmade Artisans

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Just sharing a delightful recent interview we taped with Toby and Rosie Skincare and Cosmetics - a funky duo of Sydney based handmade entrepreneurs who are making their own skincare and cosmetics line.  It was a real pleasure to get the low down on being a stallholder within this niche.

Toby, proudly calling himself a hippie at heart, initially made a body butter and as is often the case – it was soon sought out by family and friends and before long he was making larger batch sizes to meet demand.  Combining this with a love of natural, authentic ingredients and Toby and Rosie was born – not before meeting Rosie in her native Guatemala and launching back in Sydney.
Toby manages everything about the brand – from product research to marketing to their online shopping website – he is a firm believer in minimizing external costs and having complete creative control over the brand. 

Trying to find a space for Toby and Rosie in the ultra competitive niche of skincare and cosmetics is…

Find Handmade in Australia

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This could be the start of something beautiful - or it could be a confusing mess - so let people know who you are as succinctly and to the point as possible. Here's some suggestions from findhandmade.com.au
Be Honest about Yourself In the handmade sector people love quirky- right? It's part of the reason we're all here looking for something a bit left field and not traipsing up and down the aisles at target. So be yourself and just tell your story – chances are what you do will be quite distinctive and set you apart from even the closest competitor in your niche. Be a bit generic about some specifics so they can't totally stalk your whole previous life, but don't overly dress it up. Your story is original, unique and authentic just by being yours.
Keep it Simple We're all proud of some achievements – but keeping it short and to the point is what we are all about here. Mention the keywords of what you do and where you are likely to be found – all in nice sn…